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George Yip Model Of Drivers Of Internationalisation



Strandberg (2018) outlines three external and four internal contextual factors that play an important role in the internationalisation of such companies as Airbnb. External aspects include the market, the customer and availability. Internal factors are the business model, the product, the focus of the organisation and its resources and the value proposition. Based on a case study presented by Yip (2017), Airbnb can be deemed successful in implementing these aspects.




George Yip Model Of Drivers Of Internationalisation


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